For the fourth consecutive year we surveyed SaaS companies on their go-to-market strategies, metrics and a special topic which this year was focused on pricing strategies. We’ll publish the report and analyse some of the findings in a webinar on the 21 September. Get invited here!

Once again we’re serving a healthy dose of SaaS metrics and details from 137 Nordic SaaS companies that responded to our annual State of SaaS survey (hats off to the founders that took the time!). On 21 September at 15:00 EET (14:00 CET) we’ll publish the results in a webinar with a keen eye on what will help the companies stand out and rise above the crowds in 2022. Antti Pietilä from Software and e-business Finland will host the webinar with Timo Felin from Vendep Capital and Lassi VIrtanen from Pilvi Cloud Company.

We’ll take a look at questions like:

• What sales strategy is used to succeed in which customer segments?

• What’s next: Which markets should you grow into now?

• How much money should/can you raise at this time?

• Can you still bootstrap yourself into SaaS-success?

• What kind of growth numbers and metrics are investors looking for in SaaS?

• When should I hit on the gas – what is acceptable churn in different phases of growth?

• What margin is acceptable in SaaS?

• Who should be in charge of pricing?

• Are discounts worth it?

• What should you base your pricing on?

State of SaaS in the Nordics 2021 study has been organised by Vendep Capital along with the survey partners: