A leading B2B SaaS investor in the Nordics and Baltics, Vendep Capital is proud to announce two appointments to further strengthen its investment team. 

Janiina Kauppinen has been appointed Investment Director. She is moving to the investment team from her current role of Platform and Marketing Director, the role she’s held at Vendep since 2021.

Janiina’s career prior to Vendep spans from being a SaaS startup co-founder and CMO to leading enterprise marketing and communications as well as working within advertising and communication agencies.

“We are extremely happy to have Janiina join our investment team and add her fresh perspective and 15 years of experience in marketing”, states Sami Ahvenniemi, General Partner of Vendep, “While building our VC platform from the ground up, Janiina has already proven to be a valuable resource and subject matter expert to our portfolio companies.” 

Janiina sees her experience as a SaaS founder as one of the biggest advantages she brings to the Vendep investment team.

“Additionally, my previous position as Platform and Marketing Director at Vendep gives me a great position to start in this role: I know our portfolio companies well and I’ve had time to build networks and relationships with the key players in the Nordic and Baltic startup ecosystems. I thank my team for the trust, and I couldn’t be more excited!”

In addition, Vendep Capital  promotes Artis Bisers to Investment Associate. Artis has been with Vendep Capital since 2020 working as Investment Analyst. Artis is well connected within the Nordic and Baltic startup ecosystem and has proven his skills as an analyst.

“This is a well-deserved promotion. Artis is exceptional not only in supporting our deal sourcing in the Nordics and Baltics, but also for his ability to foster relationships with key European VCs and the vibrant Baltic startup ecosystem. Congratulations on this milestone!”, says Sakari Pihlava, General Partner.

ABOUT VENDEP CAPITAL

Vendep Capital is a B2B SaaS specialist VC operating in the Nordics and Baltics. We invest in the best early-stage software entrepreneurs. Our brilliant founders leverage Vendep’s extensive SaaS expertise and global networks to expedite growth of their business.